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In such a dynamic and feisty commercial space – where fashion, branding, wide-ranging price points, eco-awareness, cosmetic science and product development drives the market – the ability to turnaround and constantly supply consistently high-quality products quickly and in huge quantities is essential.
Hosokawa Gen4 smart systems by Hosokawa Micron Ltd deliver tangible business benefits for companies manufacturing cosmetics and beauty products, while Hosokawa Micron’s in-process, dry powder particle size analysis and characterisation equipment is also an integral part of Hosokawa Gen4’s intelligent monitoring and advanced control systems and is ideally suited to closed system manufacturing practices.
To meet stringent industry standards – as well as the expectations of an extremely savvy customer base, whose choice of product is these days based on environmental, ethical and safety factors just as much as by brand, colour or product claim – the cosmetics industry has to be accountable and must listen to its multi-generational demographic.
For this growing, cutting-edge industry sector, responsible cosmetics and personal care companies increasingly believe that energy efficiency, waste reduction, environmental impact, transparency and safety should be major considerations for their processing, as well as for their products.
Product developments such as mineral make-up and the concepts of ‘clean beauty’ and ‘personalised beauty’ have taken the industry by storm, supported by the sophisticated, high-performance containment and processing equipment used for their creation, including equipment designed and manufactured by Hosokawa Micron Ltd.
The world’s largest cosmetics companies are turning to digital transformations to drive their business strategies, using cutting-edge technology to create innovative new products that are more tailored to their customers’ high expectations, such as inclusive ranges of foundations for diverse skin types and ethnicities and products containing natural ingredients.